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People insight. Brand thinking.

Robyn Taylor Niekerk.

Emerging brand strategist bringing together an understanding of people, creative marketing and practical problem-solving.

Robyn Taylor Niekerk smiling outdoors
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People first.
Brands with purpose.

I’m studying a Postgraduate Diploma in Management (Marketing) and working towards a career in brand strategy. My background in psychology and industrial psychology helps me think about how people connect with brands. Alongside my studies, I support the marketing and day-to-day operations of a scholar transport business. I enjoy bringing people understanding, creativity and practical thinking together.

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Proof in practice.

PROOF 01 / MARKETING

Making a service easier to recognise

Situation: London Rides needs clear promotion and reliable transport communication.

My contribution: I create promotional flyers and posters in Canva, communicate transport information and help organise arrangements.

I help the business promote its services and maintain a consistent, trustworthy image.

PROOF 02 / BRAND STRATEGY

Turning a customer challenge into an idea

Situation: A class assignment explored a hypothetical restaurant with low foot traffic.

My contribution: I developed and presented an idea aimed at attracting new customers and retaining existing ones.

The feedback was positive, and the assignment received one of the highest marks in the class.

PROOF 03 / RESPONSIBILITY

Creating dependable daily routines

Situation: As an au pair, I was trusted to manage multiple children’s routines independently while balancing my studies.

My contribution: I organised schedules, prepared meals, arranged appointments and activities, and provided overnight care when needed.

I created a structured, reliable environment that helped routines run smoothly and gave parents peace of mind.

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What I bring.

Tools I use

CanvaMicrosoft ExcelAI toolsOutlookMicrosoft Word

Strengths I practise

Understanding peopleCreative problem-solvingOrganisationIndependent responsibilityClear communicationAdaptability
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The journey so far.

Currently studying

Postgraduate Diploma in Management (Marketing)

Building my foundation for a future in brand strategy.

Previous education

Bachelor of Social Science — Psychology and Industrial Psychology

Studied people and behaviour while working as an au pair.

Marketing & Operations Support

London Rides

Supporting daily operations, transport communication, organisation and marketing for a scholar transport business.

Earlier experience

Au pair

Managed children’s daily routines independently, coordinating schedules, meals, activities and care.

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Let’s talk about people, ideas and brands.

If you’re looking for an emerging brand strategist who pairs people insight with practical action, I’d be glad to connect.